PIONEERING THE PHILIPPINE TRANSPORT SYSTEM
Today, when the matter of rural transportation in the Philippines becomes a subject of serious discussion, what immediately emerges as the pioneer in its development is the homegrown Cebuano corporate dynamo, Norkis, the marketing outlet of the Yamaha motorcycle in the country. In a way, the entry of Japanās Yamaha motorcycle into the Philippine market strengthened the Japanese challenge to American-made motorcycles.
However, credit for the market ascendancy of Yamaha in the Philippine transportation industry should largely go to Norkis, its domestic marketing outlet. Its determination, unswerving drive, coupled with a vision that has been neatly tied up with a national economic development goal, served the Cebuano-based marketing organization to attain the kind of dynamism in the marketing field never seen in the country before.
And yet Norkis was never a business organization that had its trail forward paved with the proverbial silver lining. Its initial efforts were sheer bravado and decisive risk-taking, perhaps driven by a shameless desire to excel and survive.
The man behind the pioneering firm was, and still is, vision-driven, determined, and focused. Giving up in mid-stream was never part of his vocabulary. Somehow, Dr. Norberto Quisumbing, Jr. was able to secure the desired financial infusion just in time to sustain the firmās corporate life, to become what it is today: one of the most successful business empires in Cebu, a power to the provinceās industrial community.
Norkis today has become a byword in the Philippine transport system. Aside from Yamaha motorcycles, Norkis has diversified with other 4-wheel products. Over the years, our 4-wheel products were sold to thousands of satisfied customers. We are known for our good quality and reliable after-sales service.